Watches and Wonders keeps getting bigger. Organizers have revealed the full shape of the 2027 edition, running April 5 to 11 at Palexpo, and it arrives with 13 new brands, a completely redesigned setting, and a public program that now stretches across the city for a full week. With the additions, the fair will host 75 exhibitors in all.
Watches and Wonders Geneva 2027 will run April 5–11 at Palexpo with 75 exhibitors, adding 13 new brands including Porsche Design, Berneron, Alain Silberstein, and the revived Universal Genève, plus a new Swiss-landscape scenography and an expanded seven-day In The City program; tickets go on sale February 9, 2027.
Thirteen new brands, including some big names
The headline is the roster. Nine newly announced brands, Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined, and Stollenwurm, join the four confirmed in June 2026: Breitling, Damiani, Gallet, and the revived Universal Genève. Among them are several notable names. Porsche Design brings a major design house into the fold; Alain Silberstein, the Bauhaus-colored cult independent, is a coup; and Berneron, Sylvain Berneron’s young brand that won the 2024 GPHG Audacity Prize, is one of the hottest names in independent watchmaking. Their arrival reflects a broader shift: the Carré des Horlogers, the fair’s dedicated independent section, has tripled over the past decade to 27 brands, alongside 32 Maisons in the main hall and 16 on the Mezzanine.
A new look, and a more open fair
Palexpo itself is being reimagined. The 2027 edition introduces a new scenography inspired by the lakes and mountains around Geneva, with wider aisles designed to ease the notorious crowds. And the fair continues its push to make watchmaking more accessible: artistic crafts, live demonstrations, training, and hands-on workshops will take a bigger role, aimed at newcomers and collectors alike. The In The City program, which spills the fair out into Geneva’s boutiques and public spaces, now runs a full seven days, with a Watchmaking Village, artisan demonstrations, and cultural and musical events.
Tickets go on sale February 9, 2027, at watchesandwonders.com. After a record 2026, the 2027 edition looks set to be the biggest yet.
