Swiss Watchmakers Move Onto The Fragrance And Smartphone Industries

High end traditional makers of haute horlogerie are expanding their luxury goods lines, according to the New York Times. Broadening the brands give their followers the chance to become repeat customers without having to pay four or five figures for a watch.

A few examples of these innovative spin-offs created by the luxury watchmakers include; Swiss watctmaker Bovet releasing their new fragrance at Basel World, Ulysse Nardin introducing an Android phone, and Girard-Perregaux released a watch-inspired pen along with a Tourbillon cuff-link resembling the1889 version of their tourbillon watch.

Another example would be Omega, who traditionally sells jewelry and leather goods, they now offer a fragrance called Auqa Terra. President of Omega, Stephen Urquhart, stated they never had any intentions of making a fragrance, but by doing so they are protecting the trademark and by using Alberto Morillas (famed fragrance designer) they kept it top of the line.

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Seth Semilof

Co-Founder COO · Knockoff Watches Wholesale

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Knockoff Watches Wholesale, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Knockoff Watches Wholesale he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Knockoff Watches Wholesale, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.