Rolex Steps into the Social Media World

Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to follow suit of other luxury watch brands in launching devoted, official social media sites.

The establishment of an official Rolex YouTube page signals a key move for the brand and they are now using the video broadcasting channel to unveil their new collections, with short clips featuring two brand ambassadors, Tiger Woods and Roger Federer, showing off their new Sky-Dweller timepiece. The Rolex Twitter account is yet to be fully up and running, although the account exist, there has been no activity.

Seth Semilof

Co-Founder COO · Knockoff Watches Wholesale

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Knockoff Watches Wholesale, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Knockoff Watches Wholesale he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Knockoff Watches Wholesale, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.