Richemont Strikes Deal For Distribution of Baume & Mercier Throughout China

Luxury conglomerate Richemont have reportedly reached an agreement with Chinese jewelry company Chow Tai Fook to distribute Baume Mercier watches throughout China. China Retail News reports that Richemont, which owns haute horlogerie brands like Jaeger-LeCoultre, Cartier, Roger Dubuis, Montblanc and Vacheron Constantin, will expand their market share of luxury watch sales.

China Retail News cites a Richemont insider as saying that each party will hold a 50% stake in the deal. The Hong Kong-based Chow Tai Fook Jewellery, which went public in 2011, have over 1,000 retail locations throughout mainland China. The company already works with other Richemont group companies, including Cartier, Piaget, and Jaeger-LeCoultre.

Pictured above is Richemont’s headquarters in Bellevue, Switzerland. Photo credit. Source courtesy China Retail News. 

Adrienne Faurote

Editor in Chief · Knockoff Watches Wholesale

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.