IWC CEO Georges Kern with Selfridges Marketing Director Richard Taylor, Lewis Hamilton and IWC UK Brand Director Simon Chambers
IWC CEO Georges Kern with Selfridges Marketing Director Richard Taylor, Lewis Hamilton and IWC UK Brand Director Simon Chambers
F1 superstar Lewis Hamilton made a surprise appearance at the IWC Schaffhausen pop-up exhibition in the Selfridges Wonder Room in London, England. Hamilton, who is IWC’s new brand ambassador, was joined by Mercedes AMG Petronas Team Principal Ross Brawn at the launch of the two-week exhibition.
The Haute Minute
F1 superstar Lewis Hamilton made a surprise appearance at the IWC Schaffhausen pop-up exhibition in the Selfridges Wonder Room in London, England.
Mercedes AMG Petronas Formula One™ simulator car
The launch was attended by approximately 100 members of the UK press, who watched as Hamilton and Brawn tried out the Mercedes AMG Petronas Formula One™ simulator car in a virtual wind tunnel.
Hamilton behind the wheel of the F1 simulator
The exhibition at Selfridges celebrated the completely remodelled 2013 IWC Ingenieur watch collection, as well as IWC’s new partnership with the Mercedes AMG Petronas Formula One Team.
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
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