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Lamborghini Unveil One-Off Egoista Concept During Grande Giro Tour

Lamborghini is celebrating its 50th anniversary this year, and the brand is doing it in style.

Lamborghini Unveil One-Off Egoista Concept During Grande Giro Tour

Lamborghini is celebrating its 50th anniversary this year, and the brand is doing it in style. The luxury automaker recently embarked upon a Grande Giro (a grand tour), departing from the Piazza Castello in Milan last week with the largest-ever gathering of cars from the “House of the Raging Bull”. The convoy traveled a distance of about 2.5 miles, with a total of 190,000 hp on the road.

The Haute Minute

Lamborghini is celebrating its 50th anniversary this year, and the brand is doing it in style.

The 350 cars (320 registered participants and approximately 30 courtesy cars for the press and guests) made stops at iconic locations like the Piazza Castello in front of the Sforzesco Castle, Bobbio in the Trebbia Valley, Forte dei Marmi, the base of the 4° Stormo of Air Force at Grosseto, and the Palazzo Re Enzo in Bologna. Finally, on Saturday the tour ended in Sant’Agata Bolognese, where the brand hosted a gala dinner at the headquarters of the House of the Raging Bull. During the gala, the brand unveiled the Egoista, a one-off concept car designed by Walter De Silva. While it may look different than your average Lambo (the Egoista was inspired by Apache attack helicopters), this model boasts a familiar capability under its hood – a 600-hp V-10 engine.

Nearly 700 people from 29 different countries have travelled to Italy to celebrate the 50th anniversary of the Emilia Romagna-based company. The youngest driver was born in 1991 and hails from Kuwait, while the oldest is 75 and is a French national. Included in the convoy are historic Lamborghinis, including three 350 GTs, five 400 GTs, seventeen Miuras, eight Espadas, two Jaramas, six Urracos, 15 Countachs, one LM 002, 21 Diablos and 36 Murcielagos.

Photos courtesy Lamborghini and Auto Guide.

Adrienne Faurote
Adrienne Faurote
Editor in Chief · Knockoff Watches Wholesale
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
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