September 16, 2026Independent Watch Journalism Since 2006Newsletter  |  Search
Knockoff Watches Wholesale Collectors Club Free membership · the weekly watch brief, release alerts and invitations Join ›
Knockoff Watches Wholesale  ›  Industry  ›  IWC Opens New Boutique In Dubai International Airport
Industry

IWC Opens New Boutique In Dubai International Airport

By Jordan Smith Travelers passing through the luxurious Dubai International Airport can expect a new, haute boutique on the way to their way to their respective gates. IWC Schaffhausen has recently opened…

IWC Opens New Boutique In Dubai International Airport

IWC Big Pilot’s Watch “Top Gun” Ceramic Reference 1W502003

The Haute Minute

By Jordan Smith Travelers passing through the luxurious Dubai International Airport can expect a new, haute boutique on the way to their way to their respective gates. IWC Schaffhausen has recently opened a new airport shopping destination where buyers can purchase a number of IWC's pieces, including the iconic Portugieser family of watches.

Travelers passing through the luxurious Dubai International Airport can expect a new, haute boutique on the way to their way to their respective gates. IWC Schaffhausen has recently opened a new airport shopping destination where buyers can purchase a number of IWC’s pieces, including the iconic Portugieser family of watches.

“We are extremely pleased to have opened our first boutique in a Middle Eastern airport, which is not only one of the busiest but also one of the most renowned global airports. Due to the new Concourse D, an increasing number of passengers will be passing through the airport, and the point of sale caters to the diverse tastes and preferences of watch enthusiasts. It is also our honour to have collaborated with our retail partners Ahmed Seddiqi and Sons, allowing us to provide travellers with a world-class shopping experience,” commented Luc Rochereau, IWC Regional Brand Director.

Mohammed Seddiqi, Chief Commercial Officer of the Seddiqi Group, further added, “It is a milestone moment to have opened this boutique, and we are proud to be part of IWC Schaffhausen’s successful journey in the region”.

The new, permanent boutique is located in the Dubai Duty Free shops in Terminal 3 at Concourse A, Concourse B and in the First Class lounge.

Photo Credit: Knockoff Watches Wholesale. For more information, please visit the official IWC website. Follow Knockoff Watches Wholesale on Instagram to catch all of the new releases as they happen.

In This Story
Adrienne Faurote
Adrienne Faurote
Editor in Chief · Knockoff Watches Wholesale
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
Knockoff Watches Wholesale Collectors Club

The watch brief, every week. Free.

New references, auction results and the stories behind them — written for collectors, sent once a week.

Become a member
Knockoff Watches Wholesale · Collectors Club · Masthead · Editorial Standards · Advertise · Privacy · Terms