On Thursday, March 12th, Frédéric Arnault, chief strategy and digital officer of TAG Heuer, hosted a spectacular launch event for the brand’s third-generation Connected Watch collection. The iconic Caldwell Factory in West Chelsea was transformed into a multi-room experiential hub featuring four immersive activations that allowed guests to test out the multiple uses and features of the Connected Watch.
The iconic Caldwell Factory in West Chelsea was transformed into a multi-room experiential hub featuring TAG Heuer Connected Watch
Photo Credit: Getty Images
TAG Heuer pioneered the luxury connected watch segment in 2015 and has since introduced a variety of models, most recently the Connected Modular Golf Edition in 2019. With the third generation of its visionary Connected timepiece, TAG Heuer makes design and a technological statement that further solidifies its position as leader of the luxury connected watch category for the long term.
Photo Credit: Brian Ach/Getty Images for TAG Heuer
The brand’s heritage watches and materials were displayed at the Carousel while other immersive areas showcased the new TAG Heuer Sports app focused on performance, the variety of daily connected services offered by Wear OS by Google, as well as the versatility of the new pieces with a hands-on personalization station.
Photo Credit: Brian Ach/Getty Images for TAG Heuer
The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance.
It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, with the watch’s built-in GPS and heart-rate monitor, among other sensors.
Photo Credit: Brian Ach/Getty Images for TAG Heuer
The experience on the wrist is complemented by a newly-developed TAG Heuer mobile companion app that allows for even greater personalization and insights into the wearer’s achievements.
“I’m proud to celebrate the launch of our new TAG Heuer Connected, a stunning watch that uniquely combines elegant craftsmanship with a state-of-the-art digital experience geared towards sports and performance. As an avant-garde brand, innovation is at the heart of everything we do and this piece is a true statement to the watchmaking industry,” said Frédéric Arnault.
Photo Credit: Brian Ach/Getty Images for TAG Heuer
Ambassadors were in attendance and included Ali Krieger, Ashlyn Harris, Oliver Chesire and Paulina Vega. VIP’s Yahya Abdul-Mateen II, Broderick Hunter and Young Paris were amongst the crowd.
The Connected Watch collection is available in select stores from March 13 and online in four different references.
