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Bulgari
A Roman jeweller founded in 1884 that became the most serious ultra-thin watchmaker in Switzerland. Knockoff Watches Wholesale has covered every Octo Finissimo record and every Serpenti since 2006.
161Stories published
1884Maison founded
5Current collections
Bulgari is an Italian luxury house founded in Rome in 1884 by the Greek silversmith Sotirio Bulgari, and part of LVMH since 2011. Its watchmaking is centred on the Octo Finissimo, Serpenti, Bulgari Bulgari, Divas' Dream and Aluminium collections, produced in Swiss manufactures at Neuchatel and Le Sentier. Since 2014 Bulgari has set a series of world records for the thinnest mechanical watches, including the Octo Finissimo Ultra at 1.80mm in 2022 and the Ultra COSC at 1.70mm in 2024.
BulgariFounded 1884RomeLVMHOcto FinissimoSerpentiUltra-ThinBulgari Bulgari
The Collection
Octo Finissimo
Ultra-thin · 40mm
Cal. BVL 138
Octo Roma
Contemporary · 41mm
Cal. BVL 191
Serpenti
Jewellery · wrap
Quartz / Cal. BVL 150
Bulgari Bulgari
Classical · 33-41mm
Cal. BVL 191
Aluminium
Sport · 40-41mm
Cal. BVL 191
Latest Bulgari Coverage
All 161 Stories ›
Geneva Watch Days 2026
3 More Watches From Geneva Watch Days 2026: URWERK, Bvlgari x Vianney Halter, and H. Moser
Geneva Watch Days 2026
Bvlgari Goes All In on Titanium at Geneva Watch Days 2026
News
The Indomitable Bulgari Octo Finissimo’s Most Unusual and Rare Limited Editions
News
Bvlgari Reimagines Its Aiguille d’Or–Winning Perpetual Calendar in Blue
News
Your Concise Guide to Integrated Bracelet Watches
News
Missing, Ultra-Rare Watches Appear at Auction
Milestones
1884
Sotirio Bulgari opens his first shop in Rome.
1975
The Bulgari Roma watch puts the brand name on the bezel and becomes the Bulgari Bulgari.
2014
The Octo Finissimo begins a decade-long run of ultra-thin world records.
2024
The Octo Finissimo Ultra COSC reaches 1.70mm - the thinnest mechanical watch ever made.
Timely FAQs
Is Bulgari a real watch manufacture or a jeweller that outsources?
A real manufacture. Bulgari makes movements and cases in Switzerland at Neuchatel and Le Sentier, and its ultra-thin calibres - the BVL 138 among them - are developed and assembled in-house. It also owns high-end movement and case makers acquired in the 2000s.
What is the thinnest Bulgari watch?
The Octo Finissimo Ultra COSC, at 1.70mm, introduced in 2024. It follows the 1.80mm Ultra of 2022 and is the thinnest mechanical wristwatch ever produced.
What is the Serpenti?
Bulgari's snake motif, in production since the 1940s, worn as a coiled Tubogas bracelet watch. It is the house's signature jewellery watch and its most recognisable design.
Where can I read Bulgari reviews from a watch publication?
Knockoff Watches Wholesale has published more than 100 Bulgari stories since 2006, covering the Octo Finissimo records, Serpenti launches and Bulgari high jewellery.