Chinese Market Accounts for 30 Percent of Swiss Watch Exports

Statistics released by the Federation of the Swiss Watch Industry reveal just how significant a role the Chinese market is playing in the Swiss timepiece business.

In 2011, consumers in China and Hong Kong spent over $5.90 billion on Swiss timepieces, cultivating 29.7 percent of total Swiss watch exports. The majority of these consumers are in the mainland. Luxury watches are the most common choice for Chinese consumers, and according to another study, these buyers consider timepieces investments as well as collectibles.

According to Zhou Ting, the executive director of the University of International Business and Economics’ research center for luxury goods and services, these consumers will likely bring the luxury watch export count to over 200,000 for 2012.

Pictured: Swiss brand OMEGA ambassador Zhang Ziyi, the woman with the highest rank on Forbes’ list of China’s most powerful celebrities.

Photo credit: OMEGA

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Seth Semilof

Co-Founder COO · Knockoff Watches Wholesale

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Knockoff Watches Wholesale, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Knockoff Watches Wholesale he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Knockoff Watches Wholesale, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.