Tiffany & Co. Transport Guests From London to NYC With a New Installation

Over the weekend, Tiffany Co. celebrated the opening of its new British boutique at Selfridges Department store by transporting guests from London to New York City with an immersive installation titled “Fifth 57^th.”

To enter the ultra-chic New York-inspired installation, guests have to go through a replica of a subway turnstyle. A virtual sun setting casts light on the space as well as city noise filling the room, captures the hustle and bustle of New York. Fostering the city vibe, there are also food vendors who will sell soft pretzels and coffee from carts to give shoppers the ultimate New York experience.

When taking a stroll down “Fifth 57^th,” guests can find themselves in Charlie’s, a speakeasy bar named after Tiffany Co.’s founder Charles Lewis Tiffany. At the speakeasy bar guests may purchase New York-inspired cocktails, while listening to music played by live DJs until 9 p.m.

In addition, outside of the bar on the corner of “Fifth 57^th,” guests can get a sneak peek into the past by looking through a digital storefront created by Gene Moore, who for almost 40 years designed Tiffany Co. windows. Other ultra-cool amenities a New York Minute screening room and a stunning Central Park scene.

The boutique, which is 2,400-square-foot, is located in Selfridges’ Wonder Room. It features a special bridal salon and a private selling room, where shoppers can peruse the jeweler’s designs while enjoying Champagne. There will also be an engraver on-hand to provide complimentary personalization for shoppers.

The “Fifth 57^th” installation will be open until Sunday, July 12.

Adrienne Faurote

Editor in Chief · Knockoff Watches Wholesale

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.