5 Questions With Martin Frei, Creator And Founder Of Urwerk

Knockoff Watches Wholesale: Tell us some of the most exciting developments at Urwerk today?

Martin Frei: I am proud about the response that we get on our most recent model UR-110, and I am thrilled about the fact that we are going to introduce a new watch to you in the autumn 2012, one that takes us even further into this new world of mechanical art.

Knockoff Watches Wholesale: What watch do you wear daily?

Martin Frei: I am attached to all our watches; each one of them embodies, and hence reminds me of the time period in my life were it was created. I enjoy to wear every model, depending on my mood, or if I am about to draw a future new version of it. I wear a prototype, in fact the first ever COBRA, (UR-CC1) a lot. It looks “uebercool”, and I like the way the robot-like machine sits on my wrist.

Knockoff Watches Wholesale: If money was not a concern, which Urwerk would you recommend to a customer?

Martin Frei: All our watches are crafted with the same enthusiasm, and obsession for detail, plus we don’t build that many of them. For that reason I feel at liberty to leave this painful pleasure of decision up to our distinguished customer.

Knockoff Watches Wholesale: For movement, what watch do you produce that you are most proud of?

Martin Frei: That will be our UR-1001, called “Zeit Device”; it is a piece of mechanical art that features quite a few of the complications and inventions we developed over the recent years.

Knockoff Watches Wholesale: Blackberry/Iphone/Android?

Martin Frei: IPhone, (dreaming of an Android)

Seth Semilof

Co-Founder COO · Knockoff Watches Wholesale

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Knockoff Watches Wholesale, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Knockoff Watches Wholesale he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Knockoff Watches Wholesale, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.