Watch Week Aspen Returns for Year Two Next Week—Here’s the Insider Guide

Following an incredibly successful debut in 2024, Watch Week Aspen is set to return from August 7–9, 2025, promising an even grander celebration of horology in the heart of the Rocky Mountains. This free, open-to-the-public event, designed for watch enthusiasts and collectors, blends the art of timekeeping with Aspen’s adventurous spirit, offering a unique retreat for North America’s watch community. With an expanded roster of prestigious brands and an action-packed lineup of events, the second annual Watch Week Aspen is poised to solidify its place as a premier summer destination for horology lovers.

This year’s event welcomes an impressive array of watchmakers and partners, including A. Lange Söhne, Arnold Son, Audemars Piguet, Avi Co., Betteridge, Bremont, Gerald Charles, Glashütte Original, H. Moser Cie., IWC, Meridian Jewelers, Moritz Grossmann, Norqain, Oliver Smith Jeweler, Omega, and Zenith, with additional brands to be announced. These industry leaders will showcase rare timepieces, new releases, and collectible pre-owned models, with select brands like Arnold Son and Norqain planning exclusive global reveals during the event.

Watch Week Aspen 2025 offers a dynamic schedule of events that combine horological exploration with Aspen’s stunning natural backdrop. From curated vault viewings to adrenaline-pumping activities, the event caters to both seasoned collectors and curious newcomers. Highlights include:

Thursday, August 7

Oliver Smith Jeweler Moritz Grossmann Timepiece Vault (11:00 AM – 6:00 PM)
Explore rare pre-owned watches and limited-edition pieces from Moritz Grossmann, a German independent brand renowned for reviving traditional Saxon techniques.

Gerald Charles Lounge (11:00 AM – 6:00 PM)
Enjoy gourmet espresso, cocktails, and a full bar while discovering Gerald Charles, a brand rooted in the legacy of watch designer Gerald Genta.

ZENITH 160th Anniversary Collection with Ellen Sorensen (2:00 PM – 5:00 PM, Betteridge)
Americas Brand President Ellen Sorensen presents Zenith’s milestone anniversary collection and unique timepieces.

Audemars Piguet: The Perpetual Calendar, Made Simple (3:00 PM – 4:00 PM, Audemars Piguet)
Guillaume Gruet offers insights into intuitive timekeeping and the future of the perpetual calendar.

Friday, August 8

Hike with Jimmy Chin, Presented by Bremont (8:00 AM – 11:00 AM)
Join adventurer Jimmy Chin for a scenic morning hike, followed by breakfast and a preview of Bremont’s latest collection.

ZENITH “El Primero”: First Coffee, First Look (10:00 AM – 12:00 PM, Betteridge)
Enjoy specialty espresso before exploring Zenith’s iconic collection.

TECHNOLOGY MATERIAL INNOVATION, Presented by OMEGA (1:00 PM – 3:00 PM, Omega Aspen)
A hands-on demo of Omega’s anti-magnetic technology and pioneering materials.

F1 Hot Lap with H. Moser Cie. (1:00 PM – 4:00 PM, Betteridge)
Test your reflexes in a Formula One racing simulator while viewing H. Moser Cie.’s latest novelties.

A. Lange Söhne Private Viewing (3:00 PM – 6:00 PM)
Discover Saxon precision craftsmanship with Charles Langlois and a Lange watchmaker.

Time Well Spent: An IWC Showcase (3:00 PM – 6:00 PM, Meridian Jewelers)
Preview rare and new IWC timepieces in an intimate setting.

Retail vs. Reality with Yoni Ben-Yehuda (3:00 PM – 4:00 PM, Audemars Piguet)
Gain collector insights on building authentic boutique relationships.

Cocktails Canapés with Arnold Son (4:00 PM – 6:00 PM)
Mingle with industry insiders over drinks and bites.

Golden Hour: Collectors’ Cocktail Party (6:00 PM – 9:00 PM)
An elegant evening of drinks and conversation with collectors and tastemakers.

Saturday, August 9

Pickleball Hangout with Norqain (10:00 AM – 12:00 PM, Oliver Smith Jeweler)
Join Olympian Alex Ferreira for a fun, all-levels pickleball session.

Glashütte Original: Seventies ‘X’ First Look (1:00 PM – 3:00 PM, Oliver Smith Jeweler)
Preview a Miami-inspired limited-edition Seventies Chronograph with brand executives Stephen Kounas and Ali Marquez.

Speaker Series Cocktail Reception, Presented by Bremont (4:00 PM – 6:00 PM)
Enjoy industry panels followed by a celebratory cocktail hour.

Presented by Oliver Smith Jeweler, the Aspen Chamber Resort Association, and local retail partners, Watch Week Aspen was created to spotlight Aspen’s vibrant watch retail scene while showcasing the region’s off-season allure. Set against the breathtaking Rocky Mountains, the event offers a unique blend of camaraderie, education, and adventure.

According to Elizabeth Smith, Managing Director of Oliver Smith Jeweler and founder of Watch Week Aspen, “Aspen is a watch lover’s paradise. There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this special place and our shared passion—wristwatches. We are so excited to welcome new and returning collectors and brands for year two.”