Ohana Development, a titan in luxury real estate, joined forces with Jacob Co., the renowned timepiece and jewelry house, to launch Jacob Co. Beachfront Living by Ohana at the Emirates Palace Mandarin Oriental in Abu Dhabi. This AED 4.7 billion ($1.3 billion) project, set in the serene Al Jurf coastal region between Dubai and Abu Dhabi, redefines beachfront luxury with 457 residences that blend avant-garde design, natural beauty, and unparalleled craftsmanship. Scheduled for completion by Q2 2028, this development promises to set a global benchmark for coastal elegance, offering a lifestyle where sophistication meets the sea.
Ohana Development joined forces with Jacob Co., the renowned timepiece and jewelry house, to launch Jacob Co. Beachfront Living by Ohana.
Located in Al Jurf, with direct access to Sheikh Zayed Road and proximity to Al Maktoum International Airport, the development ensures seamless connectivity to the UAE’s cultural and business hubs. The 457 residences—ranging from sea-view apartments and 3- to 6-bedroom villas to penthouses, Sky Mansions, and beachfront mansions—cater to discerning buyers seeking exclusivity. Penthouses, starting at $6 million, boast 180-degree vistas, while Sky Mansions, from $21 million, offer 360-degree panoramic views and private elevators. Beachfront mansions, with private pools and uninterrupted sea views, epitomize grandeur, with prices available upon request.
Husein Salem, CEO of Ohana Development, emphasized the project’s ambition: “Our vision is to elevate the beachfront living experience by developing an exclusive sanctuary along the coast. This collaboration with Jacob Co. crafts a seaside haven where timeless elegance and natural tranquility converge.” Jacob Arabo, Chairman and Creative Director of Jacob Co., added, “We’ve woven our legacy of artistic excellence into every detail. This is a tribute to coastal artistry, where design and the sea unite to create exceptional homes.”
The development’s centerpiece is the Jacob Co. Social Club, a world-first concept featuring the exclusive Jacob Co. Residents Club with a curated watch gallery and rotating art exhibitions, alongside the Jacob Co. Seafront Cigar Lounge and an executive business center. The grand lobby atrium captivates with a 10-meter-wide Jacob Co. ceiling art timepiece—the largest of its kind globally—reimagining the traditional chandelier as a fusion of horological art and innovation.
The Jacob Co. Beach Club, another global first, offers fine dining and vibrant beachside experiences, complemented by four beachfront restaurants, a spa, wellness facilities, and a private marina with yacht berths. Residents can enjoy infinity pools, specialized fitness studios, a botanical garden courtyard, and a kids’ club, all designed to deepen the connection to the sea. The architecture, with flowing curves inspired by ocean waves and subtle nods to Jacob Co.’s initials, harmonizes with the surrounding natural reserve, where sustainability is prioritized through tree preservation and replanting initiatives.
Jacob Co. Beachfront Living by Ohana is not just a residence but a savvy investment. With Al Jurf’s property prices rising 10% in 2024 and rental yields of 6–8% for apartments, the project promises strong capital appreciation, estimated at 20–30% upon completion. Flexible payment plans—70/30 for residences and phased installments for villas—make it accessible, while purchases over AED 2 million ($545,000) qualify for a 10-year Golden Visa, benefiting families and staff. The project’s prime location, near a wellness island with SHA Wellness Clinic and attractions like Yas Island, enhances its appeal for investors and residents alike.
Ohana Development, with over 35 years of experience and a portfolio of 9,000+ residential units, is renowned for waterfront masterpieces like ELIE SAAB Waterfront by Ohana and Ohana By The Sea. Its partnership with Jacob Co., a brand synonymous with bold luxury, elevates this project to new heights. Social media buzz on X reflects the excitement, with posts praising the “architectural brilliance” and “world-class amenities” unveiled at the launch, attended by industry leaders and influencers.
Set to redefine luxury living by Q2 2028, Jacob Co. Beachfront Living by Ohana is more than a development—it’s a destination. From the iconic ceiling timepiece to the exclusive Beach Club, every element reflects a commitment to artistry, innovation, and nature. As Ohana and Jacob Co. continue to push boundaries, this coastal sanctuary in Al Jurf stands as a testament to their shared vision of creating timeless, extraordinary homes for the world’s elite.
