As all eyes were on Pharrell Williams last night with his debut collection as the Men’s Creative Director for Louis Vuitton, we couldn’t stop looking at Rihanna; in particular, her neck. Yes, we said that correctly — her neck. Wrapped around Rihanna’s neck was the Jacob Co. Brilliant Flying Tourbillon watch boasting a 47mm white gold case adorned with 170 baguette-cut diamonds, while the dial sparkles with 136 invisibly set baguette-cut white diamonds.
Rihanna was just spotted in the Jacob Co. Brilliant Flying Tourbillon watch boasting a 47mm white gold case.
Photo Credit: Courtesy of Louis Vuitton
While there’s no doubt that the Jacob Co. Brilliant Flying Tourbillon makes for an exquisite timepiece, it took the watch industry by storm when it was worn as a choker. The pop icon’s forward-thinking decision to wear the diamond-encrusted timepiece as a choker around her neck has sparked a new trend, setting the internet abuzz and showcasing the incredible craftsmanship of Jacob Co. watchmaking. Rihanna, a close friend of Jacob Co. founder Jacob Arabo, wanted to make sure the timepiece, worth a staggering $670,000, got the attention it deserved; thus, she flipped the script, wrapping the sleek black strap around her neck.
Photo Credit: Courtesy of Jacob Co.
Taking a closer look at the timepiece, the Brilliant Flying Tourbillon is powered by the hand-wound Jacob Co. Caliber JCAM43 movement, further enhancing its allure and featuring 338 diamonds decorating its bridges. With only 18 pieces being made, the Jacob Co. Brilliant Flying Tourbillon watch has become a further testament to Jacob Co.’s dedication to breaking the industry norms and going above and beyond.
Photo Credit: Courtesy of Jacob Co.
And Rihanna’s fashion statement has ignited discussions about the intersection of haute couture and horology as she demonstrated a new way to incorporate timepieces into high fashion, sparking curiosity and interest among watch enthusiasts and fashionistas alike.
