Today, 50 years after its debut, DOXA is launching a new edition of the iconic DOX Army Watch in exclusive collaboration with Watches of Switzerland.
Sometimes, the best timepiece launches are ones that look to the past and are enriched with history, yet seen through the lens of the modern era. Today, 50 years after its debut, DOXA is launching a new edition of the iconic DOX Army Watch in exclusive collaboration with Watches of Switzerland. Honoring the original’s legendary design codes — like the sleek matte black case — the new rendition will be limited to just 100 pieces.
Photo Credit: Courtesy of Watches of Switzerland
Photo Credit: Courtesy of Watches of Switzerland
“The DOXA Army is – due to its history with the Swiss Army and its unusual, original design – one of the most sought-after vintage DOXA pieces for collectors. It is truly a pleasure and an honor to call this cult model of our brand back to active duty with this new Limited Edition,” notes Jan Edöcs, the CEO of DOXA. “This reissue remains painstakingly faithful to the original design, with the black matte ceramic case and COSC-certified precision movement adding a subtle dimension of materials and performance that is in tune with our times. Following the official recognition of the Swiss Army Divers by Swiss Federal Councillor Viola Amherd six months ago, we feel proud and privileged to celebrate not only an exceptional watch born more than 50 years ago but also the excellent collaboration with our partner Watches of Switzerland.”
Photo Credit: Courtesy of Watches of Switzerland
Photo Credit: Courtesy of Watches of Switzerland
Together, DOXA and Watches of Switzerland are making horology history. While the new timepiece is rich with the brand’s history and DNA, it also incorporates new elements like a beige dial and bright orange hands equipped with two straps: one made from black FKM rubber and one NATO camouflage print.
The DOXA Army reissue is available at all Watches of Switzerland retail outlets where DOXA Watches is represented, and on the Watches of Switzerland and DOXA Watches e-commerce platforms for $4,500 USD.
